Busy doesn't mean profitable.
Without clear visibility into margins and performance, restaurants lose value and profitability.
Strategic advisory for restaurant founders across the UAE, Saudi Arabia and GCC.
Restaurant Minds provides structured, insight-led guidance to strengthen performance, improve profitability, and build more successful restaurant businesses.
RM5™ Framework
A structured framework.
The core drivers of restaurant performance.
The RM5™ Framework reviews five strategic areas that influence profitability, positioning, financial clarity and sustainable growth.
01
Profitability & Margins
Improving margin visibility, identifying profit leaks and clarifying where the business is gaining or losing value.
02
Business Model & Menu Performance
Assessing how the menu, pricing, sales mix and revenue model support commercial performance.
03
Strategic Positioning
Reviewing the concept, market fit, customer relevance, competitive advantage and overall business direction.
04
Financial Clarity & Decision-Making
Strengthening visibility over key numbers, performance indicators and the financial information required for better decisions.
05
Growth Readiness
Identifying whether the business has the structure, clarity and priorities required to grow, expand or improve sustainably.
We connect these five areas to reveal what’s really driving your result, and what needs to change.
ADVISORY ENGAGEMENTS
Two ways we work with founders.
Whether you need clarity on what’s holding your business back or a structured path to scale, we have the right engagement for you.
Strategic Assessment
A focused advisory assessment designed to review your restaurant’s current performance, identify strategic and commercial gaps, and define the priority opportunities for improvement
- Strategic performance assessment
- Gap and opportunity identification
- Priority recommendations
Executive
Performance Programs
Structured advisory programs for restaurant founders seeking stronger profitability, clearer performance visibility, and a more focused path for growth.
- Core or Premium Programs: 4-10 weeks
- Focused strategic advisory support
- Hands-on advisor workshops
Founder & Advisor
Elie Merhy
Founder & Advisor, Restaurant Minds
Co-Founder, Food Forward Consulting
Elie works directly with restaurant founders, F&B groups and operators across the GCC, advising on profitability, strategic clarity, financial visibility and business performance.
His work focuses on clarifying the commercial, financial and strategic factors affecting performance, helping founders make stronger decisions for growth.
Restaurant Minds was built to help restaurant founders gain clarity, understand what is affecting performance, and define a more focused path forward.