About Restaurant Minds
Business-management thinking. Grounded in F&B.
Restaurant Minds is a strategic F&B intelligence and advisory firm helping restaurant founders and groups understand performance, make stronger commercial decisions and prepare for growth.
Our perspective
We see the restaurant as a business.
We look beyond daily activity to understand the commercial model behind the restaurant. Performance, positioning, financial visibility and growth are connected. Our role is to help leadership see the complete picture and determine what deserves attention.
Experience across QSR, fast-casual, cafés, premium-casual concepts and restaurant groups in the UAE, KSA and wider MENA region.
Leadership
Elie Merhy
Founder, Restaurant Minds
Elie brings more than a decade of experience across restaurant strategy, concept development and commercial performance in the GCC and wider region.
He works directly with founders and leadership teams to understand what is driving performance, strengthen commercial decisions and assess readiness for growth.
10+
Years
Across restaurant strategy, concept development and commercial performance.
9
Markets
Regional and international operating perspective across different market conditions.
50+
Concepts
Experience spanning independent restaurants, growing brands and multi-unit groups.
How we work
Specialist expertise when required.
Restaurant Minds leads every engagement. Independent specialists contribute only when a defined business question requires additional expertise.
Areas may include
Finance / Brand & consumer / Growth & franchising / GCC markets