About Restaurant Minds
Business-management
thinking.
Grounded in F&B.
Restaurant Minds is a strategic F&B intelligence and advisory firm helping restaurant founders and groups understand performance, make stronger commercial decisions and prepare for growth.
Our perspective
We see the restaurant
is not always
as a business.
We look beyond daily activity to understand the commercial model behind the restaurant. Performance, positioning, financial visibility and growth are connected. Our role is to help leadership see the complete picture and determine what deserves attention.
Experience across QSR, fast-casual, cafés, premium-casual concepts and restaurant groups in the UAE, KSA and wider MENA region.
Leadership
Elie Merhy
Founder, Restaurant Minds
Elie brings more than a decade of experience across restaurant strategy, concept development and commercial performance in the GCC and wider region.
He works directly with founders and leadership teams to understand what is driving performance, strengthen commercial decisions and assess readiness for growth.
How we work
Specialist expertise when required.
Restaurant Minds leads each engagement and, where required, brings in independent specialists with relevant commercial, functional or market expertise.
Specialist input may include:
Finance / Brand and consumer strategy / Growth and franchising / GCC market expertise / Investment
Bring us the business question you need to resolve.
Tell us what is happening, what decision is in front of you and where greater clarity is needed.